Pre-Release Promotion

My wife and I are self-publishing our own children’s book at the moment and we get a lot of questions about how we pull it all together.  There are a million pieces of the puzzle that we’d like to share but today I’ll start with our pre-release signup site – just a single page website that gets us in touch with potential customers and rewards them to spread the word for us.

The site offers a 10% coupon to anyone who signs up to be notified of the book’s release.  And if you share the offer with your friends you get a 20% off coupon.  This has worked pretty well and within weeks we had several hundred subscribers.  The trick is to give subscribers a unique, trackable link to share with their friends via Facebook, Twitter or Email.  It’s really just super-simple affiliate program.

I was recently asked to write an article on how we built this system so for all the detailas please check out the full article on Campaign Monitor for all the geeky details.